[anua] rice enzyme brightening cleansing powder 40g

The Gentle Power of Enzymes
The Anua Rice Enzyme Cleansing Powder reimagines exfoliation for sensitive skin. Unlike physical scrubs that can cause micro tears, this powder uses botanical enzymes to “digest” the protein bonds that hold dead skin cells together. The result is a deep clean that clears out blackheads and smooths rough patches while keeping the skin barrier completely intact.

Key Ingredients & Benefits:

Rice Bran Extract (Oryza Sativa): A traditional Korean brightening staple that softens the skin and provides a natural, luminous glow.

Protease & Lipase Enzymes: These active enzymes break down surface debris and excess sebum, refining skin texture and minimizing the appearance of pores.

Ceramide NP: Ensures that the skin remains hydrated and protected during the exfoliation process, preventing the “tight” feeling often associated with deep cleansers.

Alpha Arbutin & Allantoin: This duo works to brighten post acne marks and soothe any underlying redness, leaving the complexion even and calm.

Why Your Customers Will Love It:

Customizable Texture: You control the intensity! Add just a few drops of water for a thicker, more exfoliating paste, or more water for a light, airy foam.

The “Glass Skin” Shortcut: It physically smooths the skin’s surface, allowing light to reflect more evenly for an instant radiant effect.

Travel Friendly Design: Being a waterless powder, it’s spill proof, lightweight, and TSA compliant—making it the ultimate companion for skincare on the go.

Eco Conscious Choice: By removing the water from the formula, it has a smaller carbon footprint and requires fewer preservatives to stay fresh.

How to Use:

Dispense a nickel sized amount of powder into wet palms.

Add a small amount of lukewarm water and rub your hands together to create a rich, creamy foam.

Gently massage onto the face for 30–60 seconds, focusing on areas with blackheads or rough texture.

Rinse thoroughly with lukewarm water.

Pro Tip: Use this 2–3 times a week as an “exfoliation booster,” or daily if your skin is particularly oily or resilient.

Technical Specs:
Feature Detail
Exfoliant Type Chemical (Enzymatic) & Very Gentle Physical
Main Ingredients Rice Bran, Protease, Ceramide NP
Format Concentrated Powder (40g)
Target Concerns Dullness, Rough Texture, Clogged Pores