[beauty of joseon] calming serum: green tea + panthenol 30ml

Ancient Wisdom for Modern Sensitivity
The Beauty of Joseon Calming Serum solves the problem of “angry skin.” Whether your irritation is caused by UV exposure, over exfoliation, or environmental stress, this serum uses a synergistic blend of traditional Korean herbs and modern clinical actives to restore peace to your face. The watery gel texture absorbs instantly, making it an ideal layer for even the most oil prone sensitive skin.

Key Ingredients & Benefits:

50% Green Tea Leaf Water: Rich in EGCG (Catechins), it provides powerful antioxidant protection, reduces sebum production, and physically cools the skin’s surface.

5% Panthenol (Vitamin B5): A legendary humectant that converts into Vitamin B5 when absorbed. It strengthens the skin barrier and prevents “Transepidermal Water Loss” (TEWL).

Centella Asiatica Extract: The “tiger grass” that accelerates skin healing and reduces the appearance of redness and blotchiness.

Artemisia (Mugwort) Extract: A traditional Hanbang ingredient known for its antibacterial and anti inflammatory properties, perfect for calming “maskne” or heat rash.

Sodium Hyaluronate: Ensures the skin stays plump and hydrated throughout the day without any heavy residue.

Why Your Customers Will Love It:

The “Cooling” Effect: It feels like a drink of cold water for the face. It’s particularly effective at calming the “stinging” sensation after using actives like Retinol or AHAs.

Perfect for Layering: The formula is incredibly light and watery. It never pilled under makeup or felt “suffocating” on oily skin.

Hanbang Heritage: It modernizes traditional Korean medicinal ingredients, providing a clean, “EWG Green Grade” formula that is free from artificial fragrances and essential oils.

Sustainable Aesthetic: The classic, frosted glass style bottle looks beautiful on any vanity and reflects the brand’s “Clean Beauty” philosophy.

How to Use:

Prep: After cleansing and toning, apply 2–3 drops to the face.

Absorb: Gently pat with your fingertips until the serum is fully absorbed.

Seal: Follow with a moisturizer like the Dynasty Cream to lock in the calming nutrients.

Pro Tip: Use this as a “Post Sun Treatment.” If you’ve spent the day outdoors, apply a slightly thicker layer of this serum to help repair UV induced stress and prevent redness from turning into long term damage.

Technical Specs:
Feature Detail
Main Actives 50% Green Tea + 5% Panthenol + Centella
Texture Lightweight, Watery Gel
Volume 30ml (Dropper Bottle)
Target Concerns Redness, Sensitivity, Damaged Barrier, Oil Water Imbalance