Anua 10+ niacinamide 10+txa 4 serum 30ml

The Science of “Triple Layer” Pigment Inhibition
The Anua 10+4 Serum solves the problem of “Stubborn Discoloration.” Most serums only use one active; Anua addresses the skin with a Triple Action Brightening System:

10% Niacinamide (Vitamin B3): At this concentrated level, Niacinamide physically blocks the transfer of pigment (melanosomes) to the skin’s surface. It also regulates sebum and physically strengthens the ceramic lipid barrier to prevent future inflammation.

4% Tranexamic Acid (TXA): This clinical grade active physically “shuts down” the inflammatory pathways that lead to melasma and dark spots. It is particularly effective at treating “red” marks before they turn into permanent “brown” spots.

2% Alpha Arbutin Synergy: Combined with Vitamin C (Ethyl Ascorbic Acid), it physically inhibits tyrosinase—the enzyme responsible for melanin production—ensuring a 360 degree approach to skin clarity.

Key Ingredients & Benefits:

10% Niacinamide: Fades dark spots and physically refines pore texture.

4% Tranexamic Acid: Targets deep seated pigmentation and calms the skin’s redness response.

2% Alpha Arbutin: A gentle yet powerful alternative to hydroquinone for brightening.

Vitamin B12: Gives the serum its natural pink hue and physically supports skin cell metabolism.

Ceramides & Hyaluronic Acid: Ensure the high strength actives don’t cause dryness by physically “locking” moisture into the dermis.

Why Your Customers Will Love It:

The “Eraser” Effect: It is clinically proven to reduce the size and intensity of dark spots in as little as 2 to 4 weeks.

The “Glass Skin” Glow: The Vitamin B12 and Hyaluronic acid physically “plump” the skin, giving it a healthy, hydrated radiance.

Non Sticky Texture: Unlike many TXA serums that feel tacky, this formula has a watery, elegant slip that absorbs instantly.

Fragrance Free Safety: Specifically formulated to be gentle on sensitive skin despite the high concentration of actives.

How to Use:

Prep: Apply after cleansing and toning.

Apply: Use 2–3 drops. Gently pat into the skin—do not rub—to allow the micro molecules to physically penetrate.

Layer: Follow with a moisturizer (like Anua Heartleaf 70% Daily Relief Lotion).

The “Sun Guard”: You MUST apply SPF 30+ in the morning. While these actives aren’t sun sensitive themselves, they are physically removing pigment, making your “new” skin more vulnerable to UV damage.

Pro Tip (The “Pigment Purge”): For very dark spots, apply a double layer directly to the spot. The 4% TXA will physically “flood” the area with brightening molecules, forcing the pigmented cells to turn over faster.

Technical Specs:
Feature Detail
Main Actives 10% Niacinamide + 4% TXA + 2% Arbutin
Color Natural Pink (From Vitamin B12)
Texture Lightweight, Fast Absorbing Liquid
Volume 30ml (Glass Dropper Bottle)