[anua] heartleaf succinic cleansing foam 150ml

Advanced Blemish Control for Sensitive Skin
The Anua Heartleaf Succinic Moisture Cleansing Foam is designed for those who find traditional acne cleansers too harsh. It utilizes Succinic Acid, a trending “next gen” ingredient that helps regulate sebum and inhibit the growth of acne causing bacteria, all while being significantly gentler on the skin’s surface.

Key Ingredients & Benefits:

Succinic Acid: Gently dissolves dead skin cells and clears out clogged pores. It is particularly effective at managing sebum production and reducing the occurrence of inflammatory acne.

Houttuynia Cordata (Heartleaf) Extract: Anua’s signature calming ingredient that provides immediate relief to “angry,” red, or cystic breakouts.

Salicylic Acid (BHA) & HEA (Hydroxyethyl Acrylate): Works in a low concentration to double down on blackhead removal and smooth out skin texture.

Panthenol & Ceramide NP: These skin identical ingredients ensure that the cleansing process doesn’t damage your moisture barrier, leaving skin feeling soft rather than “tight.”

Why Your Customers Will Love It:

Low pH Balancing (pH 5.0 6.0): Matches the natural acidity of healthy skin to keep the acid mantle strong and resilient against external irritants.

Fine, Dense Bubbles: The foam is exceptionally soft and “micro sized,” allowing it to reach deep into pores to lift out impurities that standard soaps miss.

Proven Results for Acne: Specifically tested and “Functional Cosmetic” certified for acne prone skin relief in Korea.

The “Non Stripping” Promise: Unlike many acne foams that leave the skin dry and flaky, this formula focuses on “Moisture Cleansing,” keeping the face hydrated even after rinsing.

How to Use:

Squeeze an appropriate amount onto wet hands and rub together to create a rich lather.

Gently massage the foam onto the face, focusing on the “U zone” (cheeks/jawline) and “T zone” (forehead/nose) where breakouts are most common.

Rinse thoroughly with lukewarm water.

Pro Tip: Use this as your morning cleanser to start the day with balanced oil levels, or as the second step in your evening “Double Cleanse” after the Anua Heartleaf Pore Control Cleansing Oil.

Technical Specs:
Feature Detail
Star Ingredient Succinic Acid + Heartleaf
pH Level 5.0 6.0 (Slightly Acidic)
Texture Soft, Creamy Gel to Foam
Target Concerns Active Acne, Sebum Control, Sensitive Blemishes